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I think it’s safe to say by now, you know that I am ALL about safer skincare, and reducing our toxic loads by focusing on the things we CAN control in our lives, like what we put in and on our bodies for instance. I can’t say it enough, it’s the easiest switch we can make in our lives for a long-term, significant health impact.  Chances are, you too have jumped on the safer skincare side of things, and are either in the process of, or already have started the switch to safer for yourself, and quite possibly your kids too!  GOOD ON YOU MY FRIEND.  The first step is the hardest, and once you know you can’t unknow, so I applaud your hard work!  What I want to talk about today though is the one family member in our lives that usually is the last focus of our switch to safer efforts – our guys!  Chances are you know a partner, brother, dad, uncle, or friend in your life that is still using good ol’ Irish Spring and Head and Shoulders in their lives because they simply do not know why switching to safer is important for their health.  Or maybe they think a man’s skincare regimen has to be complicated (I’m here to tell you it doesn’t AT ALL!).


Listen, all sorts of health conditions are on the rise right now, and men are not immune from the health impacts of environmental toxins, in fact, quite the opposite!  As women continue to get more educated about what choosing safer personal care and home products can do for our health, men seem to move on blissfully unaware –  until now. Our mission is to get safer products into the hands of everyone, and yes that means our dudes too!  Recent studies have shown that male sperm counts have fallen by over 50% in the last four decades, and they’ve also show that men with poor semen quality have a higher mortality rate and are more likely to have diabetes, cancer, and cardiovascular disease than fertile men.  Testosterone levels are also dropping, with low levels occurring as early as the womb!

Yes these things are happening…our males are showing signs of increased infertility, and many researchers present one of the major contributing factors to be the rise of endocrine disrupting chemicals used in the modern world.  Major culprits include phthalates (commonly found in most conventional personal care products) and BPA (a compound found in so many plastics that we use to hold our food and drinks). So are we doomed to declining male fertility, or can we make a change tomorrow to impact the health of our guys?  The answer is of course we can change!


So why doesn’t your guy just start using your products if it’s that big of a deal?  The answer is there are many products on the market (including those from our more neutrally formulated lines) that men can use – no problem. BUT, there really is a physiological difference between the skin of men and women that specially formulated products can impact in a big way.

How Male Skin Differs

  • Skin Density: Male skin is about 25% thicker than that of a woman
  • Skin Toughness: Male skin is more tough due to slower cell turnover and consistent shaving
  • Skin Appearance: Male skin has larger pore and follicle sizes, leaving skin vulnerable to blackheads


Now that you know the whys, let’s talk about some solutions, my favorite part! Beautycounter has launched an incredible lineup of men’s products called Counterman that is specially formulated to support and nourish MALE SKIN.  It’s incredible, and I have TWO minimal skincare routines for your guy based on their needs that I think would be a GREAT place to start!

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Smooth Skin Regimen– This regimen uses 4 simple daily use products for the guy in your life that shaves consistently!  We’re starting with the basics to keep his skin healthy, supple, and soft – easy and straightforward!

  • Step One: Daily Exfoliating Cleanser
  • Step Two:Smoothing Shaving Cream
  • Step Three:Clarifying Toner Pads
  • Step Four: Oil Free Face Lotion
  • Optional Add-Ons:  Cooling Aftershave Tonic, Charcoal Body Bar or Energizing Charcoal Body Wash
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Bearded Man Regimen– This regimen uses 4 simple daily use products for the guy in your life that is working on or maintaining a healthy beard!  From experience, I know that beard hair and the skin underneath it need some really specific products to keep it healthy, non-itchy, and smelling great!  This is the regimen for the bearded guys in your life!

  • Step One: Daily Exfoliating Cleanser
  • Step Two: Clarifying Toner Pads
  • Step Three: Oil-Free Face Lotion
  • Step Four: Conditioning Beard Oil
  • Optional Add-Ons:Charcoal Body Bar or Energizing Charcoal Body Wash

There you go friends!  The whys, the hows, and the practical steps to help get the guys in your life on board with their very own safer skincare routine.  It can be easy, it can be quick, it can smell amazing, and also feel like a routine that fits the time and ease needs that most dudes require. Check, check, and CHECK!  Let me know if you have any questions, and you can check out the full line HERE.






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